The hesitation to engage your business digitally during this time is understandable, but don’t. Right now, the audience is expanded and active. Right NOW is the time to jump into digital and integrate it into your new norm.

The current situation is ready for you

There is more online engagement with digital platforms like Facebook, Instagram, LinkedIn, and Twitter. Your audience is active and using these digital platforms as an escape, an alternative to traditionally socializing, and more importantly using them and technology to adapt to working from home. With the right messaging, content, and approach you can start building the trust of the audience and establish a following.

This means you could and should be running digital ads during this time! 

You don’t have to be sales focused and push the product as the main objective. Run brand awareness campaigns and let your brand + brand messaging be a resource during this time and be a constant in the person’s head. Remember the rule of 7, it takes 7 interactions with a brand before making a transaction. Start the interaction process NOW. This will help you create relationships now, and create conversions later. 

Adjust and be proactive. Being reactive in digital brings failure. 

Machine learning takes time to learn the current environment or even have the ability to make predictions. The current situation is moving so fast it may not learn the daily changes we have in our current situation for some time, so it’s important to set your plan and execute it with a purpose. Share your content with your network and be the resource.

Learning opportunities, industry trends, your experiences during past economic situations, what you’ve learned, what you predict. The subject matter is limitless and you have the opportunity to do it NOW. You can survive the short-term and benefit in the long-term.

Perfect opportunity to learn more about your digital team:

There’s also a developmental opportunity to take advantage of during this time. Remember saying  “I don’t understand digital marketing or how to run online ads” when this has come up during normal times? Take this time to learn what it takes to run any type of digital campaigns. Work with your internal team or digital partners. Observe the steps needed to launch ads and/or social engagement campaigns and have some insight into why most campaigns can’t be launched as fast as you think they can.